About
Great PR doesn't just generate coverage. It builds the kind of awareness, relevance, and growth that lasts. That's what I help beauty, wellness, and lifestyle brands achieve.
I’ve spent over 20 years doing this on both the brand and agency side with companies like L’Oréal Paris, Jo Malone and Dove. Along the way, I've worked on everything from makeup and mattresses to fragrance and FemCare - which means I know how to find a compelling story in just about anything.
Whether you’re an established global brand or just getting off the ground, I bring the same level of rigor, creativity, and genuine investment to every partnership.
Services
How I Can Help
Strategic Brand Building
Helping brands define who they are, what they stand for, and how they show up.
PR Strategy & Creative Ideation
A communications roadmap from big-picture strategy to the ideas that make it real.
Launches & Events
Concepting and executing brand moments that capture attention and build relevance.
Media Relations
Targeted media outreach rooted in strong storytelling to secure relevant, high-impact coverage.
Media Toolkits
Development of press materials that bring brands to life clearly and consistently.
Consulting & Fractional Support
Senior-level strategy and hands-on support for projects or embedded for longer-term needs.
